Following its deliberately-tactless Save the Whales billboard (Aug.2009) which seriously upset obese Americans, PETA (that's 'People for the Ethical Treatment of Animals') has produced a couple of sexy ads featuring Playboy covergirl Joanna Krupa: one entitled Angel and the other Church. The latter, featuring a strategically-placed crucifix, has displeased the US organisation, The Catholic League. 
The League says: "Cats and dogs are a lot safer in pet stores than in the hands of PETA supporters. Moreover, pet stores don’t rip off Christian iconography and engage in cheap irreligious claims."
The practising Catholic model's response: "I’m doing what the Church should be doing, working to stop senseless suffering of animals, the most defenseless of God’s creations."
The practising Catholic model's response: "I’m doing what the Church should be doing, working to stop senseless suffering of animals, the most defenseless of God’s creations."
I feel the question isn’t so much "Is PETA being irreverant?"...but more "What is PETA actually selling?"
Clever marketing is one thing, but does Joanna Krupa really appeal to those wanting to adopt a puppy...or those likely to buy Playboy?
1 comment:
Frankly, I don't care if it IS a 'shock' campaign - the eye candy's GREAT!
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