Oh, and for the much-younger among the readership, yes, Lionel IS the father of Nicole
(Mrs Joel Madden) Richie, ok?
Anyway...although the tvc doesn't debut for several weeks, below is a sneak peek at the crooner as you've never seen him before - hanging out in a fridge to showcase Lion's new home draught beer dispenser, Tap King.
The word is, it took more than $1.5 million to secure Richie and his signature song!!!
The 60-second ad shows a man peering into the fridge, only to find Richie in there playing a piano (!), then pouring a beer and passing it out. Is that a touch of bro-mance in the air?
Maybe we should leave the boys to share their moment privately...