Saturday, June 15, 2013

The Bold And The Beautiful: Air NZ

The old...
Air New Zealand is laying on the Kiwi look thick.
It's ditching its old teal colour, keeping the koru on the tail of its planes, adding the silver fern and going black and white on all its aircraft!
Air NZ CEO Christopher Luxon says the Government-owned fern mark is used by Tourism NZ and NZ Trade and Enterprise, and the airline has negotiated the rights to use it as well.
The repaint of the entire fleet of 103 planes will start later this year and should be completed in about 18 months. Most would be white with the new black livery, but there'll be a select number of all-black planes with reverse white graphics, including the first of its Boeing 787-9 Dreamliners, due for delivery next year.
...and the NEW!
Luxon: "We think it's iconic and very distinctive, and we hope it gives all NZers a sense of pride when they see this aircraft."
Air NZ unveiled a version last year without the fern, but that was labelled too conservative.
Luxon says the new look has "more movement and a dynamic feel" and was decided upon after extensive market research here and overseas, where it received a 78% approval rating. He reckons the repainting would not be a significant cost.
Experts say it'll help the airline stand out in a crowded market.
I think it looks clean and crisp, quite stark and bold - I look forward to seeing it! What do you think?


Madame48 said...

I think this looks good & will be interested in seeing what they do with the interior of the aircraft (if there are any plans to refurbish with a fresher look).

Allison said...

This is cool!