|I'll be BACK!!!|
In the ad, a gang of garden gnomes attacks a suburban couple who're upgrading their backyard. A full-on fight ensues with the IKEA-loving, gnome-slaughtering couple emerging triumphant (or do they?).
If you hate garden gnomes, you'll love this ad. But some gnome-loving Brits are so disturbed by it that they've moaned to the Advertising Standards Authority (ASA) - no joke! ASA has received 50 complaints over the "frightening", "offensive" and "violent" ad which apparently encourages "emulation and anti-social behaviour." [OMG, get a LIFE!]
IKEA responded, saying the ad's a light-hearted depiction of an ordinary family attempting to bid adieu to "the ultimate embodiment of everything that's tired and dreary about British gardens: the garden gnome." IKEA assures us that no gnomes were harmed in the making of the ad, thanks to brave stunt doubles and some clever post production...
ASA is taking the complaints seriously but has no immediate plans to pull the ad. Quite frankly, the only thing in the tvc that should be complained about...is the hideous IKEA garden furniture!
Enjoyed the music track? Time for Change is performed by The Palace Of Budapest Philharmonic Orchestra.