TVNZ reports that a new study shows the more people use Facebook, the less we 'feel the love'. Social scientists at the University of Michigan found, although using the social media site helped people to feel more connected, it did not make them happier.
"On the surface, Facebook provides a valuable resource for fulfilling the basic human need for social connection. But rather than enhance well-being, we found that Facebook use predicts the opposite result - it undermines it."
The study of 82 young adults found the more time people spent on Facebook during the day, the worse they reported feeling. Participants were texted randomly five times a day for a fortnight, with a link to an online survey. Questions included how worried and lonely they felt, how much they used Facebook, and how much direct contact with people they'd had since the previous text.
Life satisfaction was tested at the beginning and end of the study. Those who'd spent more time on Facebook had declining happiness levels. Conversely, more direct interactions (either face-to-face, or over the phone) led people to feel better.
The latest Nielsen research shows 80% of New Zealanders use Facebook, higher than Australia (74%), the US (69%) and UK (68%).