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The name of the project is Grasse! (which is Italian for "Fat!") and it's a work-in-progress. The aim is to create an exhibition that will tour Italy and show people a new way of seeing beauty. Lots of women so far have joined in through the project's official Facebook page.
Although the idea of using images of proud oversized women (who are often absent from the media and advertising), is a good one, they hope the message doesn't stop at the exhibition itself but becomes a vehicle for promoting healthy, balanced habits.
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