Onlinedoctor.superdrug.com gave 18 designers from around the world an image and asked them to photoshop it, to make the model fit with their own culture's perceptions of beauty and an ideal female form.
The aim was to better understand potentially unrealistic standards of beauty and to see how such pressures varied around the world. As we know, widely-held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men.
Of those 18 designers, 14 were women and 4 were men. The organisers of this artistic exercise focused on female designers, because they wanted a woman's view of what her culture found attractive and to understand more about the pressures they faced in their daily lives.
In fact, the men's contributions were only accepted
(a) to get entries from more countries, and
(b) on the proviso that they got female input and worked that into their design changes.
So to see Perfection Projections from around the world, based on geographical and cultural influences, click [here]...