Saturday, June 6, 2015

Kiwi Coffee Kills The Cappuchino

Once considered the height of sophistication, the cappuccino may now be in decline.
Starbucks, the world's biggest chain of coffee shops, has taken it off the menu in a number of US outlets. And what's pushed it out…is the good ol' kiwi favourite: the flat white!
Invented during the 1970s in New Zealand, the flat white is a coffee house staple here. And now Starbucks is playing catch-up. But because Americans fear anything unfamiliar, their news outlets have had to publish articles explaining what goes into the drink. Ahhhh, bless! (Incidentally, a flat white should be in between the foam of a cappuccino and the warm milk of a latte.)
The cappuccino has slowly disappeared from some outlets in NY, San Fran and Seattle - the home of the chain. However, it is still available so fans are able to order them as usual. And Starbucks has no plans to stop selling cappuccinos in the UK.
A decent cuppa char!
Digital brand consultant Peter Thompson, who reviews cafes in London and NY, says he for one will not be grieving the loss of the cappuccino: "It's a relic of when the world aspired to drink coffee Italian-style. It represents the mass consumerization of bland and poorly-made chain coffee." He believes the flat white represents a new wave of independent, hipster-style craft coffee from unexpected places.
Sounds a bit ponsy - we kiwis just think it's a bloody good cuppa!

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