The move to remove BVO from drinks began with an on-line petition by US teenager Sarah Kavanagh in 2012. Coca-Cola relented after the petition gained 200,000 signatures.
BVO is used by several drinks makers to help stabilise ingredients in flavoured drinks and stop them from separating. Coca-Cola said it will move to other ingredients, that're found in other beverages and also chewing gum. BVO should be out of its production chain by the end of the year.
Coke however reiterates that its drinks are safe. Well, you obviously can't burst into flames if you drink Powerade!!!