But this one MUST rate as a major crash-landing...which is not something one talks about in earshot of an airline!
Sorry to say, guys, but many in the world do not find NZ comic (I use the term advisedly) Rhys Darby at all funny. He was always the weak link in the Flight Of The Concords tv series, and has not improved since.
The vid itself can't decide what it actually is: a parady of a cop show? Western? Horror movie? Romance? Based around the loose premise of Darby trying to find a Hollywood-style idea for a new safety video, it fails on so many counts...not least of which are the pretty but somewhat robotic AirNZ staffers who obviously skipped Relaxed Speaking 1:01.
Quite apart from the production values, the NZ Civil Aviation Authority isn't impressed either. It's growled at AirNZ for its celebrity-cameo-heavy, pre-flight briefings: "The video diverges materially from the 'safety message' at times and, whilst we appreciate the need to engage the viewers, the extraneous material detracts from the scope and direction of the safety message."
The problem is obviously one of how to 'top' the last all-whistles-and-bells safety video. We all look forward to the latest release, and each one does generate plenty of publicity, but just how far should the airline go?
With the jumbled message and Rhys Darby's weak "acting" ability (again, those words were used cautiously), is it time to pause for breath and step back from the "entertainment" line somewhat?