A new ad from US clothing line Lane Bryant - featuring plus-size models Ashley Graham, Tara Lynn, Denise Bidot and Georgia Pratt in the label's underwear - has been rejected by major US TV networks.
Why? Because they call it "indecent".
The ad – Lane Bryant's ongoing body positive #ThisBody campaign – shows the women speaking proudly about their bodies, and includes a shot of Tara Lynn breastfeeding her newborn baby.
Major US networks NBC and ABC asked LB to edit the clip. When it declined, the ad was rejected with the claim it didn't meet "decency standards".
WTF???!!! These are the same networks who regularly air Miss Universe and Miss America swimsuit competitions, not to mention countless Victoria's Secret ads featuring models in lingerie, and all of a sudden this ad doesn't meet its "decency guidelines"?
You'll recall the networks swinging the same axe in 2010, when LB launched a new line...if not, then recap here [link]. They had an issue with curvy Ashley Graham's voluptuous chest! After that drama, the ad was the No.1 most-watched viral video in the world!
Following the networks' recent decision, LB posted the clip on Facebook: "The networks didn't want you to see this. But we do. Show everyone what #ThisBody's made for." Since then, it's been viewed over 2 million times.
LB: "The #ThisBody campaign was meant to be a fun way for us to celebrate and honour women of all shapes and sizes. What is too much for some does not hold true for others. It is a true celebration of women of all sizes doing what makes THEM feel beautiful - whether its breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be."
So now's your chance to see it. IS this ad "indecent"? Or a positive celebration of life? YOU decide!
Why? Because they call it "indecent".
The ad – Lane Bryant's ongoing body positive #ThisBody campaign – shows the women speaking proudly about their bodies, and includes a shot of Tara Lynn breastfeeding her newborn baby.
Major US networks NBC and ABC asked LB to edit the clip. When it declined, the ad was rejected with the claim it didn't meet "decency standards".
WTF???!!! These are the same networks who regularly air Miss Universe and Miss America swimsuit competitions, not to mention countless Victoria's Secret ads featuring models in lingerie, and all of a sudden this ad doesn't meet its "decency guidelines"?
Following the networks' recent decision, LB posted the clip on Facebook: "The networks didn't want you to see this. But we do. Show everyone what #ThisBody's made for." Since then, it's been viewed over 2 million times.
LB: "The #ThisBody campaign was meant to be a fun way for us to celebrate and honour women of all shapes and sizes. What is too much for some does not hold true for others. It is a true celebration of women of all sizes doing what makes THEM feel beautiful - whether its breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be."
So now's your chance to see it. IS this ad "indecent"? Or a positive celebration of life? YOU decide!
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