for all the right reasons.
Thanks to voluptuous Ashley Graham, the cover has made history - as the first to feature a plus-size woman since the annual edition started in 1964. The shoot features the 28-year-old brunette, who is best-known as a lingerie model for the plus-size clothing store Lane Bryant. (Remember the controversy in 2010 when US TV channels refused to play Lane Bryant ads featuring Ashley...?)
"every woman who felt she wasn't beautiful because of her size...you can do and achieve anything you put your mind to."
The 2016 Swimsuit Edition also features Ronda Rousey and Hailey Clauson as the stars of its two alternate covers. (Rhonda is an American mixed martial artist, judoka, and actress. She is the former UFC Women's Bantamweight Champion, as well as the last Strikeforce Women's Bantamweight Champion. Hailey Clauson is an American fashion model who has been the face of Dsquared2, Jill Stuart, and Gucci.)
It's the first time in 50 years that Sports Illustrated has featured cover stars representing three different body types. SI's assistant managing editor MJ Day: "All three women are beautiful, sexy and strong. Beauty is not cookie cutter. Beauty is not 'one size fits all.' Beauty is all around us and that became especially obvious to me while shooting and editing this year's issue."
FINALLY Sports Illustrated has seen the light!