The demise of TV3's 3D was announced earlier this month with parent company Mediaworks saying long-form current affairs "is challenging to make commercially viable...and given the way media consumption habits are changing, unfortunately continuing 3D may not be possible".
During the final show, reporter Sarah Hall remarked: "This type of storytelling is so important to us as a country. I truly hope that somehow, some way, programmes like ours will still find a place, because without them, these stories are going to be lost." The end of 3D follows the widely-bagged axing of Campbell Live earlier this year.
In a statement, the broadcaster said it was now working with staff on "redeployment opportunities" but wouldn't give a number of how many staff are affected.
Media comentator Brian Edwards says Mediaworks' conscious shift into tabloid-style reality tv is something it's been consistently open about: "In my opinion, they don't seem to be dedicated to public service broadcasting or current affairs... at the end of the day, it comes down to generating revenue and profit."
Media blogger Martyn Bradbury writes that TV3 should 'come out', admit it's right-wing, and "end this facade of fourth estate accountability."
A Mediaworks spokesman says news and current affairs remain a priority for TV3 and points out it's invested heavily in Story, Paul Henry and Newsworthy to reflect that. A pity then, that these programmes seem decidedly NOT newsworthy...