Wattie's tomato sauce is as kiwi as pavlova...
'cept that it's been made in Australia for the past decade!
However, US food giant Heinz Wattie has called it quits at its factory in Victoria, and is bringing production back to the original Wattie's home in Hastings.
Heinz Wattie is a bug bug bug food producer here in GodZone with revenue topping $735m this past financial year, and $83m+ profit (up from $72m the year before). Heinz, with global sales of US$10.7b pa, bought Wattie's 20 years ago for about US$300m.
Tomato sauce production is coming to a bigger factory in Hastings than the Victorian one. But the exchange rate's also good and we also have generally lower wages, typically about 25% less than across the ditch.
Wattie's sauce is one of those iconic brands we all grew up with: most of us would never think of choosing anything else! And it's vastly superior to ketchup! But it's not just sauce returning: production of beetroot, sauce toppings and some canned meals too! The move'll add 10-15% to the Hastings factory's output.
Wattie's tomato sauce has long been made in NZ and controls about 60% of the market. Their tv ads (often featuring nationally-known personalities) are synonymous with thuh koiwoi woiy of loif. For a nostalgia trip, check out Wattie's HUGE collection of ads (especially the Indian corner shop owner who's "proud to be a kiwi coz I love my Wattie's sauce!").
LUV the ads! LUV the sauce!! It's classic Kiwiana!!!
New Zealand time:
Current Visitors:
Welcome, Readers!
From 4624 locations in 185 countries - please leave a comment!
Hit Pic: 15 Aug.
Scroll to the bottom...
Search Tags:
actors and movies
adventure
advertising
alcohol
art
blonde
books and authors
cars
children
computers
consequences
conservation
conversations
cruelty
DOC
driving
email
environmental
feeling foolish
food and wine
gay
Google
health
heritage
hotty
internet
language
maori
meanings
media
memories
military
motivation
music
networking
New Zealand
nuclear
pharmaceuticals
planes
plus-size
politics
pollution
PR
quirky
recession
recycling
religion
responsibility
rumours
satellites and space
scams
science
ships and wrecks
social impact
spies
sport
students
techno
trojans worms and viruses
TV
unclear instructions
weather
whales
GENEALOGISTS!
Imagine finding on-line, details of your ancestor's grave, in a cemetery on the other side of the world! Then being able to get a photo of the headstone for free! Find out more about the
GRAVESTONE PHOTOGRAPHIC RESOURCE PROJECT: how you can benefit... how you can help!
Thursday, January 5, 2012
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment