Lotto NZ has a new advertising campaign running, urging kiwis to imagine what they could do with their lives if they won Powerball.
Have you seen it yet?
The new 90sec.ad tells the story of a hard-working fisherman who lives with his father and son, but is often away at sea...
Lotto NZ chief marketing officer Guy Cousins: "We've spoken to past winners...it's not just about the things they can buy with the money, but more about the freedom to choose how to spend their time and being able to focus on what really matters – quality time with family and friends. The film is the start of a long-term campaign encouraging NZers to imagine what they could do with their lives..."
A nice emotive ad...
...incidentally, it was filmed at Ngawi, a small fishing settlement about 5kms from Cape Palliser, the southernmost point of the North Island. Ngawi's one claim to fame is that it has more bulldozers per head of population than anywhere else in the world! The bulldozers are used to haul fishing boats into/out of the water, as there's no wharf or other access to the ocean other than the beach, which can be notoriously rough at times...
The new 90sec.ad tells the story of a hard-working fisherman who lives with his father and son, but is often away at sea...
Lotto NZ chief marketing officer Guy Cousins: "We've spoken to past winners...it's not just about the things they can buy with the money, but more about the freedom to choose how to spend their time and being able to focus on what really matters – quality time with family and friends. The film is the start of a long-term campaign encouraging NZers to imagine what they could do with their lives..."
A nice emotive ad...
...incidentally, it was filmed at Ngawi, a small fishing settlement about 5kms from Cape Palliser, the southernmost point of the North Island. Ngawi's one claim to fame is that it has more bulldozers per head of population than anywhere else in the world! The bulldozers are used to haul fishing boats into/out of the water, as there's no wharf or other access to the ocean other than the beach, which can be notoriously rough at times...
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