Monday, December 1, 2014

NZ Herald Does It Again

On-line this morning, NZ Herald reported on new driver licence laws which came into force today.
A factual read about the tightening-up of 'evidence of identity' requirements for actually gaining a licence. However...
the Herald's glaring error was plain for all to see!
Instead of sourcing a photo of a NZ driver, or simply photographing a Herald staffer sitting behind the wheel of a NZ car in a NZ carpark, the editor accessed Thinkstock, and purchased a stock pic of a motorist in a left-hand-drive vehicle...a sight so relatively rare in this country that the photo mistake stood out like the proverbial dog's appendages!
The American site Thinkstock "offers millions of premium photos from Getty Images, iStock and our worldwide image partners....designed to give you the freedom to focus on being creative."
Obviously Thinkstock is a quicker option for story lay-out, than just tasking a photographer to the staff carpark. Perhaps NZ Herald needs a little less focus on creative convenience, and a bit more on overall accuracy?
What does it take for media to get the little things right?

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