Air New Zealand - never backward in coming forward - has signed a deal with New Line Cinema and MGM, that links it very nicely indeed thank you very much to the upcoming Hobbit movies.
Air NZ - which has dubbed itself "the official airline of Middle Earth" (a pleasant change to all the rugby gingoism) - will throw millions of marketing dollars behind Peter Jackson's two Hobbit films, to promote itself globally, including rolling out a couple of hippity-Hobbity aircraft.
There'll be two Hobbit-branded Boeing 777s as flying billboards on UK-USA routes, and a new safety video, adding to the carrier's existing set of quirky in-flight videos. This'll be supported by promotions and competitions via social media channels.
This is not greenfields territory for our national carrier: it had a similar deal with The Lord of the Rings trilogy, cashing in on the international fan base that came to see our awesome countryside which was the setting for Middle Earth.
JRR Tolkien's prequel to The Lord of the Rings - The Hobbit - has
been adapted into two new films, The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. An Unexpected Journey is due for release this December.
Break out the elven hostess costumes! I just knew my Spock ears would get some more use at some stage...
PS: 16 July 2012 - ...meanwhile Peter Jackson is considering making The Hobbit into a trilogy!
PS: 24 Nov.2012 - The Hobbit jet is revealed!
Air NZ - which has dubbed itself "the official airline of Middle Earth" (a pleasant change to all the rugby gingoism) - will throw millions of marketing dollars behind Peter Jackson's two Hobbit films, to promote itself globally, including rolling out a couple of hippity-Hobbity aircraft. There'll be two Hobbit-branded Boeing 777s as flying billboards on UK-USA routes, and a new safety video, adding to the carrier's existing set of quirky in-flight videos. This'll be supported by promotions and competitions via social media channels.
This is not greenfields territory for our national carrier: it had a similar deal with The Lord of the Rings trilogy, cashing in on the international fan base that came to see our awesome countryside which was the setting for Middle Earth.
JRR Tolkien's prequel to The Lord of the Rings - The Hobbit - has
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| A vulcan in disguise on Elf NZ |
Break out the elven hostess costumes! I just knew my Spock ears would get some more use at some stage...
PS: 16 July 2012 - ...meanwhile Peter Jackson is considering making The Hobbit into a trilogy!
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