Proctor and Gamble announced this month that, to stop further deforestation, it will cease using palm oil in its products. The world's largest consumer products company made the decision after receiving 400,000 emails from around the world.
Although this sounds encouraging, at this very moment there are 7,300 orangutans, and as few as 400 Sumatran tigers left, which are at risk of being homeless. Both species are on the endangered list and could become extinct if deforestation continues. Six years is a long time to wait when whole species could be lost forever.
P and G joins a group of other palm oil traders and consumers – Nestle, L'Oreal, Colgate-Palmolive, Unilever, Mars, Kellogg, Safeway, Delhaize, Ferrero, GAR and Wilmar – in their commitment to ending deforestation.