When viewers realise it's a safety video, they're gobsmacked! The Melbourne Metro Lines safety reminder Dumb Ways To Die is now the most successful ad of this kind in Australian history.
Metro Lines spoke with its employees about dumb things they've witnessed in and around train stations: "Staff were complaining about some of the dumb behaviour people exhibit on our networks. So that's where this evolved from, and we work-shopped the best way to reach young people."
Trains are the most predictable things on earth and, to be brutally honest, if you decide to walk across train tracks between the platforms and don't see a train coming and get hit by it…well, it's your own dumb fault. The decision to mix morbid subject matter with saccharine levels of cute is what ultimately makes this funny and memorable.
Dumb Ways To Die is making people laugh around the world and hopefully this PSA will help them avoid their own dumb way to die.